Top 5 Social Apps Performance on Android in Guatemala - Q2 2023

During Q2 2023, the top 5 social apps on the Android platform in Guatemala—TikTok, Instagram, Facebook, TikTok Lite - Save Data, and Facebook Lite—demonstrated notable trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides valuable insights into their performance.

TikTok experienced a significant increase in both revenue and active users. Weekly revenue peaked at approximately $4.6K in late June, while weekly downloads saw a notable rise, reaching around 74K in early April. The number of active users remained relatively steady, averaging around 1.3M throughout the quarter.

Instagram showed consistent growth in active users, peaking at around 2.5M in late June. The app's weekly revenue fluctuated slightly, with a noticeable spike to $228 in the final week of June. Weekly downloads varied, with a high of approximately 43K in late March and a low of around 24K in early June.

Facebook maintained a steady presence with weekly active users averaging around 6M. The app's weekly revenue saw slight fluctuations, peaking at $568 in the last week of June. Weekly downloads showed a consistent pattern, ranging from 24K to 37K throughout the quarter.

TikTok Lite - Save Data experienced a surge in weekly downloads, hitting a high of approximately 39K in mid-June. Active users also showed an upward trend, peaking at around 676K in mid-June. However, the app did not generate any revenue during this period.

Facebook Lite had a consistent number of weekly active users, averaging around 850K. Weekly downloads ranged between 21K and 31K, with a peak in early April. Similar to TikTok Lite, Facebook Lite did not record any revenue during the quarter.

For more detailed insights and data, visit Sensor Tower.